PVD stands for Physical Vapour Deposition
In jewellery manufacturing, PVD plating is an advanced vacuum-coating process where a solid metal (such as silver, gold, or titanium nitride) is vapourised in a sealed chamber and molecularly bonded to the surface of the jewellery.
What makes PVD special?
* Extremely durable – up to 10x more wear-resistant than traditional electroplating
* Scratch & fade resistant – ideal for everyday jewellery
* Tarnish resistant – doesn’t oxidize like standard plated finishes
* Eco-friendly – no toxic acids or wastewater
* Colour stable – maintains tone far longer
* Hypoallergenic – when used on stainless steel or titanium bases
Why Wildside Gifts uses PVD
PVD allows Wildside Gifts to offer jewellery that:
* We can create luxurious Silver Coated Jewellery that:
* Wears beautifully over time
* Requires minimal maintenance
* Is suitable for sensitive skin
* Reflects your commitment to quality and sustainability
It’s the same coating technology used in luxury watches, medical tools, and aerospace components—now protecting our unique designs.



