What is PVD and why Wildside Gifts uses PVD

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PVD stands for Physical Vapour Deposition


In jewellery manufacturing, PVD plating is an advanced vacuum-coating process where a solid metal (such as silver, gold, or titanium nitride) is vapourised in a sealed chamber and molecularly bonded to the surface of the jewellery.


What makes PVD special?


*  Extremely durable – up to 10x more wear-resistant than traditional electroplating

*  Scratch & fade resistant – ideal for everyday jewellery

*  Tarnish resistant – doesn’t oxidize like standard plated finishes

*  Eco-friendly – no toxic acids or wastewater

*  Colour stable – maintains tone far longer

*  Hypoallergenic – when used on stainless steel or titanium bases


Why Wildside Gifts uses PVD


PVD allows Wildside Gifts to offer jewellery that:


* We can create luxurious Silver Coated Jewellery that:

* Wears beautifully over time

* Requires minimal maintenance

* Is suitable for sensitive skin

* Reflects your commitment to quality and sustainability


It’s the same coating technology used in luxury watches, medical tools, and aerospace components—now protecting our unique designs.

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